Marketing Jobs at British American Tobacco and other companies

Pin It
Deadline of this Job: 22 August 2022

BAT is evolving at pace - truly like no other organization.
To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our extraordinary success. Our heritage dates back over 100 years ago. Today, we are working to build A Better Tomorrow for our partners by transforming our business and industry. With robust positions in each of our regional markets, our future looks equally bright too.
As a leading global business, we understand our impact, the importance of high standards of integrity and our evolving societal responsibilities. There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our Business and operate in line with all applicable laws.
We also excel at developing our own people into leaders of the future. As an organization with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you are passionate and ambitious, rapid career progression is a reality here. And because we’re such a large global company (BAT employs more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
Bat Uganda Is Looking For A Trade Marketing And Distribution Intern
Seniority Level: Internship
Function: Marketing - Trade Marketing & Distribution - Field
Salary Range: Competitive Salary
Location: Flexible Location (Kampala), Uganda
Ready to boost your skills and build a career through unique and practical experiences?
We are glad to introduce our internship programme that is designed for individuals who are looking to work in a dynamic, global organization. The programme comprises of functional projects which the intern will be assigned over a period of 1 year (October 2022 to October 2023). Along with accomplishing challenging tasks every day, the intern will receive coaching from the assignment / line manager through a structured plan and defined set of deliverables, to grow both business and leadership capabilities.
The Trade Marketing and Distribution Internship is a Field role. The Intern will go through rotations within the different markets in the country, working for a set time with each regional TM&D team.

Essential experience, skills and knowledge
• We expect you to have graduated from the university within the last 1 year. We are looking for someone who is a self-starter, open to learning, a creative thinker with a can-do attitude.
• You will need to have excellent communication skills, to be dependable, collaborative and willing to learn and to share ideas.
• Interested applicants will have a chance to strive for development and contribute actively to the business through various projects in the Trade Marketing & Distribution function.
• If you have the talent and expertise to make your mark in a global organization that thrives on diversity, innovation, and a commitment to helping people make the most of their abilities, send through your application!
• A valid driver’s license is required for this role.
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies.
Belonging, achieving, together
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Deadline of this Job: 22 August 2022
Job Purpose:
1. Manage and drive the implementation of retail marketing programs on fuels, refueling and lubricants in Uganda and deliver on time, in full, within budget, and in line with the programs stated objectives. Feed learning’s back to the OU and Pan Africa Retail teams.
2. With the Pan Africa Marketing team translate VIVO ENERGY Uganda marketing plans into SUL Retail Marketing plans and manage budgets.
3. Drive the development of marketing competencies within the Retail team in Uganda.
4. Through effective selection and implementation of marketing programs contribute towards achievement of SUL Retail volume, margin, Nibiat, market share and BSP targets.


a) Annual budgets directly controlled or indirectly influenced
b) Numbers of staff for whom incumbent is directly accountable
c) Other key statistics relating to the job
a) VEUL Retail Business Dimensions (2015 actual):
• Number of sites: 130
• Volume: 101mil Lts
• Gross Proceeds Usd 107mil
• C3 Gross Margin: Usd 13.4mil
• Nibiat: Usd 3.5mil
- Market Share: 20%
b) Number of Direct Reports: 4
c) Annual Marketing Budget: Usd 750k
d) Number of major marketing campaigns run annually: 3 – 4

Principal accountabilities:

1. Implement the annual retail-marketing and B2B calendar for fuels, refueling and lubricants in Uganda and deliver on time, in full, within budget, and in line with the respective initiatives’ stated objectives.
2. Interface with the Pan Africa Marketing team and provide local level input into annual marketing plans
3. Assist the marketing managers in translating VIVO ENERGY Uganda marketing plans into OU plans and fully own implementation of the plans within OU including timelines, budget and overall integration and efficiency.
4. Continuously monitor and report on implementation of plans in OU, intervene when plan timelines and performance targets are not being met, update VIVO ENERGY Uganda centers of excellence on plan performance, and resolve under-performance when necessary.
5. Distribute budget for all marketing activity, planned or unplanned, within the region, ensuring activities are in line with OU marketing targets, budget plans and accountabilities are understood and executable.
6. In consultation with VIVO ENERGY Uganda marketing develop and implement OU specific programs as appropriate to improve Shell competitive position and advantage on both fuels and lubricants.
7. Provide marketing support to Convenience Retailing programs
8. Lead OU marketing research activities, evaluate findings and develop action plans from the results.
9. Translate fuels pricing strategy into a consistent and specific local level pricing strategy, ensuring achievement of margin and volume targets specified in the marketing plan.
10. Transfer information on local pricing strategy to local Operations Support within Sales and Operations and monitor compliance with pricing strategy across all classes of trade within area of responsibility.
11. Conduct PIRs for marketing campaigns.
12. Coordinate and share the local retail weekly highlights.
13. HSSE: To possess a thorough knowledge of the HSE - MS and how it applies to staff, contractors and customers and their work activities.

Key challenges:
1. Delivering results in the new organization that is undergoing significant change and ensuring strategies are implemented without direct reports in the OU.
2. Managing interfaces with ABM’s, other retail team members and departments effectively
3. Continuously seeking to simplify and standardize processes to ensure effectiveness and ease of implementation.
4. Working with a Pan Africa Organization and complying with Global Standards while effectively delivering at the local level.

Job knowledge, skills & experience
1. Demonstration of the aspired Enterprise First behaviors (Leadership, Accountability, Teamwork) and Shell core values (Honesty, Integrity, Respect for People)
2. Marketing or related field degree with at least 5 years’ experience
3. Strong Marketing Experience (including brand building, concept development, financial accountability, development, and implementation of big marketing programs).
4. Knowledge on project management skills, able to handle multiple projects at a time.
5. Strong team member with excellent communications skills
6. Methodical and converge on operational details - must have an eye for details

Sales &Operations Competencies
• Manage Site/Cluster Operating Standards & Processes Skill Manage Relationships with Retailers Knowledge
• Manage Fuel Pricing Process Skill
• Manage Fuel Pricing Execution Skill
• Manage Retailer Value Proposition (RVP)
• Knowledge
• Marketing Competencies:
• Develop and Implement Communications strategies and plans Skill
• Develop Customer Value Proposition (CVP) Knowledge
• Manage Consumer, Market and Competitors Research and Generate Insights Skill
• Apply Shell Brand Standards and Policies Skill
• Understand Business and Competitors Skill
• Formulate Marketing Strategies and Plans Skill
• CR merchandising, category management, & Business Planning Knowledge Manage Retail Fuels Products Development Process Knowledge Manage Retail Fuels Portfolio and Re-fuelling Skill
• Manage Retail Fuels Pricing Strategy
• Knowledge
• Manage Retail Payment Marketing Programmes Knowledge Develop Alliances and Partnerships in Payment & Loyalty
• Knowledge Manage Retail Payment Operations: Knowledge
• Retail Fundamentals:
• Manage Projects Skill
• Understand and Apply Retail HSSE Standards
• Knowledge Understand and Apply Retail Economics Knowledge Understand and Apply Shell Retailing Principles & Processes Knowledge
• Global Personal and Business Skills
• Stakeholder Engagement Knowledge
• Works and Embeds Change Knowledge
• Business Planning & Evaluation Knowledge
• Manages Business Performance Knowledge
• Team working Knowledge
• Communicates & Persuades Knowledge
• Personal Creativity and Innovation Knowledge
• Analyses and Solves Problems Knowledge

Pin It
  • Workforce Solutions for Job Advertisement Temporary Workers Casual Workers Salary Surveys Recruitment Outsourcing Workers House Keeping

Annual Subscription Salary and Benefits Survey

Get Ahead of the Curve: Access Industry Benchmarks with continuous Salary Surveys


  • Sensitive Data Anonymisation
  • Annual Subscription
  • Contribute data and pay very little
  • Great Benchmark Reports
  • No data collectors needed

Some of Our Clients

Our Progress in Numbers

Candidate Profiles
Temporary Workers
Clients Served
Projects Handled

Request Casual or Temporary Workforce Today!

Candidate Assessment Tests

For only $15 per test per individual, you gain the power to assess candidates for any job, spanning all levels of expertise and qualifications.
  • Blue collar tests
  • Coding Test
  • Cognitive ability tests
  • Engineering skills test
  • Language Tests
  • Programming skills test
  • Psychometric Tests
  • Situational judgement tests

How it works